Brand refresh: Myson Home Appliances

 

Client: Myson
Field: Home Appliances
Task: Complete branding overhaul
Year: 2003
Keywords: Bilingual Typography, Rebranding, Home Appliances, package design

Challenge

Myson home appliances used to be private label brand with problems in design coherence and visual appeal. The client needed a brand communication strategy that would help them stand out among the many other products in the market. The budget was minimal and because products had a variety of sources, keeping communication consistent was difficult.

Logo, old and new
Logo, old and new

Solution

By phasing out the archaic and generic old logo, and emphasizing the human factor and comfort that the brand will bring to its audience, I changed the logo and designed a new, uniform design language for all packages. By providing a flexible and scalable design, I helped the client provide designs to a multitude of OEMs across the world electronically and avoiding print and design errors.

Results

Myson is now considered a respectable brand in the target market and sits comfortably beside reputable European and Japanese brands that have considerable advertising budgets.

Avoiding “bullet-point” marketing communication

Usually, a home appliance package has several lists of product features and “selling points” in a flat hierarchy that are presented by bullet-points. While informing the customer about the vital specifications is necessary, by removing the unnecessary “bullet-point” marketing copy and focusing on a verbal communication style, focusing only on what’s important to the customer, I created a clean, clear and different package that stands out on the store shelves.

 

 

 

SaveSaveSaveSaveSaveSave

SaveSave

SaveSave

SaveSave

SaveSave