Smart Business Guardian is a growing and highly successful business administration firm with a focus on start-ups, entrepreneurs, and small business owners, based in Canberra.
In their quest to create their own mindshare in the Canberra’s crowded accounting and business administration services market, they needed a bold and simple communication approach that appeals to businesses that aspire to grow, but are swamped in day to day administrative tasks.
By creating a story in a series of ads, forging an identity for the brand without adding any extra colours or visual elements to the original branding -which is not designed by me-, I’ve tried to communicate a plain and simple message to potential clients, without adding extra levels of design elements.
