Smart Business Guardian is a growing and highly successful business administration firm with a focus on start-ups, entrepreneurs, and small business owners, based in Canberra.
In their quest to create their own mindshare in the Canberra’s crowded accounting and business administration services market, they needed a bold and simple communication approach that appeals to businesses that aspire to grow, but are swamped in day to day administrative tasks.
By creating a story in a series of ads, forging an identity for the brand without adding any extra colours or visual elements to the original branding ‑which is not designed by me‑, I’ve tried to communicate a plain and simple message to potential clients, without adding extra levels of design elements.
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